Projects

Work, end to end.

A growing collection of products, brand sites, and internal tools — built either solo or with small, focused teams.

UNIFYD

AI-powered training platform for adaptive programming

Product + UX · Modern SPA · Auth + roles · AI coaching · Backend user data store

Conversion-focused marketing site that turns visitors into BETA users for the UNIFYD AI fitness platform.

Marketing + brand story + UX writing + conversion funnel design · Static marketing site · Conversion funnel · CTA-driven navigation · PWA positioning

Member portal for trips, community content, and payment tracking

Head of Marketing + builder · Auth · Member + admin roles · Structured trip and role metadata

Lead-gen website for a regional mobility equipment retailer with two showrooms across South East NSW.

Product owner, designer & builder · Wix · Product catalogue · Lead-gen forms · SEO

Family-friendly learning hub with instant start

Product + UX · Learning hub UI · Explicit AI transparency · Profile selection flow · Optional admin access

Habit-forming companion app for training + journaling

Product + UX · Authenticated app · Streaks + journaling · Contextual alerts · Multi-tab navigation

Lead-gen marketing site for pre-sale property preparation

Head of Marketing + builder · Marketing site · Services + specialties + portfolio + contact · CTA-led hero · Simple contact funnel

Truthful resume tailoring from a master profile

Product + UX · Auth + admin approval · Master profile model · Import/export pipeline · AI coach in guided editor